BOOSTER JUICE RIDES WITH CANADA SNOWBOARD
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BLENDING PASSION AND PERFORMANCE WITH SUPPORT FOR THE NATIONAL TEAM AND ATHLETE AMBASSADORS MERYETA O’DINE AND EVAN BICHON
Canada Snowboard is proud to welcome Booster Juice, Canada’s original juice and smoothie bar, as the newest National Team Partner and the Official Smoothie Partner of Canada Snowboard and the Canadian National Snowboard Team. This partnership brings together two Canadian organizations with shared values of health, performance, and community, providing a fresh boost for athletes as they prepare for the 2026 Olympic Winter Games and beyond.
Fueling the Season
Booster Juice has supported Canada Snowboard at events in the past, and this new partnership expands that commitment to the entire national team. Fans can expect to see Booster Juice on-site this season, starting with the Snow Rodeo FIS Snowboard Halfpipe World Cup in Calgary, with plans to grow their presence across additional World Cups and Grind Series stops in the coming years.
Athlete Ambassadors: Meryeta O’Dine and Evan Bichon
Two of Canada’s top snowboardcross athletes will lead the partnership on the ground. Olympic bronze medalist Meryeta O’Dine and National Team rider Evan Bichon will serve as official Booster Juice athlete ambassadors, showcasing how balanced nutrition and smart choices help them stay energized, recover well, and perform at their best.
“This sponsorship helps immensely with covering the costs of my season ahead, allowing me to focus on the future without worrying as much about the financial side,” said Meryeta O’Dine. “Obviously, all eyes are set on the Olympics, but I’m most excited about competing on the new snowboards I tested last spring. I can already feel the difference in my abilities, and I’m looking forward to bringing that to the World Cup tour. And of course, my go-to Booster Juice order is the Ripped Berry — it’s been my favourite for years.”
“This sponsorship is helping me in a huge way. I broke the last of my race boards this past season and had to invest in a new quiver to stay competitive. Buying new snowboards is a major expense on top of an already costly competition schedule, and Booster Juice has taken a huge weight off my shoulders. Their support gives me the confidence that I have the equipment I need, while also easing the financial burden that comes with competing at this level. I’m in the best shape of my life heading into the World Cup season, and representing Canada on the road to the Olympics is the ultimate motivator. Like Meryeta, my favourite Booster Juice smoothie is also the Ripped Berry — it’s been my go-to since high school.”
Shared Values, Shared Momentum
“Booster Juice is a homegrown Canadian brand that has built its reputation on supporting active lifestyles. Their focus on health and wellness makes them a natural fit for our national team as we prepare for an exciting season leading into Milano-Cortina 2026,” said Dustin Heise, CEO of Canada Snowboard.
“We’re proud to partner with Canada Snowboard and support athletes who embody energy, passion, and Canadian pride. Our smoothies, fresh juice and healthy food are designed to power active lifestyles, and this partnership is a perfect way to showcase that commitment,” added Dale Wishewan, President & CEO, Booster Juice.
Looking Ahead
With the season underway, Canada’s riders are ready to take on every challenge. This partnership supports their performance throughout the season and reflects the values of health, balance, and Canadian pride that drive them forward.
Here’s to a season of fueled efforts and shared momentum on the path ahead.
