BOOSTER JUICE CONTINUES TO FUEL CANADIAN SNOWBOARDING
Canada’s original juice and smoothie bar continues fuelling Canada Snowboard’s National Team and the next generation of snowboarders
Canada Snowboard is proud to continue its partnership with Booster Juice, Canada's original juice and smoothie bar, as the Official Smoothie & Superfood Partner of Canada Snowboard. Together, the partnership will continue supporting the National Snowboard Team while helping fuel the next generation on the road to 2030.
Fueling the Season Ahead
Building on the momentum of the partnership's first year, Booster Juice will continue supporting the Canadian National Snowboard Team throughout the 2026/27 season.
As the Official Smoothie & Superfood Partner of Canada Snowboard and the Canadian National Snowboard Team, Booster Juice's category exclusivity now includes smoothies, açaí bowls, wraps, protein balls, juices, and specialty shots, further expanding its commitment to fueling athletes and active lifestyles.
Fans and athletes will see Booster Juice's presence throughout the season, including event integrations at The Grind Ottawa, The Grind Whistler, NorAm events within the Montréal market, and the Snow Rodeo FIS Snowboard Halfpipe World Cup in Calgary.
Supporting the National Team
In addition to supporting the Canadian National Snowboard Team throughout the season, Booster Juice will partner with two National Team athlete ambassadors who will help bring the partnership to life through storytelling, community engagement, and event appearances.
Athlete ambassadors will be announced at a later date.
Shared Values, Shared Momentum
“We’re thrilled to continue our partnership with Booster Juice and build on the momentum from our first season together. Their support allows us to create more opportunities for our athletes, enhance our events, and continue growing the sport throughout the season.”
— Dustin Heise, Chief Executive Officer, Canada Snowboard
We’re excited to continue our partnership with Canada Snowboard and support the athletes, events, and communities that make this sport so inspiring. At Booster Juice, we believe in fueling active lifestyles and helping people pursue their goals, whether that’s on the snow, in competition, or in their everyday lives. As a proudly Canadian company, we’re honoured to support Canada Snowboard athletes as they strive for excellence and chase their dreams in the sport.”
- Dale Wishewan, President & CEO, Booster Juice.
Looking Ahead
With another exciting season on the horizon, Canada Snowboard and Booster Juice are ready to build on the momentum of their first year together. Through continued support of the Canadian National Snowboard Team, athlete ambassadors, and events across the country, the partnership will help fuel another season of progression, community, and unforgettable moments on snow.
