VOLVO CARS CANADA X CANADA SNOWBOARD
Volvo Cars Canada named official automotive partner of Canada Snowboard
New sponsorship unites a shared commitment to safety, both on the road and on the hill
Volvo Cars Canada announces its partnership with Canada Snowboard that reflects the organizations’ shared commitments to safety, sustainability and community. The partnership will enable Volvo to connect with active Canadians and families who have a passion for winter sports and adventure. The brand will engage Canadians nationwide, while fostering the growth of snowboarding from the grassroots level to the national team, supporting the sport’s development from coast to coast.
“As a brand deeply rooted in safety, sustainability and family, we are so excited to partner with a community like Canada Snowboard that aligns with our values,” says Aleiza Alerta, Director of Marketing & Communications at Volvo Car Canada Ltd. “This partnership allows us to celebrate both our Canadian and Scandinavian love for winter sports while embracing the joy of family and outdoor adventure.”
As part of the partnership, Volvo Cars Canada and Canada Snowboard will work together to advance the development of snowboarding in Canada through a series of grassroots and national scale activations. Volvo Cars Canada will build on the sport’s momentum by supporting key Canada Snowboard activations with presence at major events and community programs, including:
- World Cup Events: Volvo will have a strong presence at all six National FIS World Cup events, engaging with the diverse Canadian fan base across all the different disciplines of the sport.
- GROM Series: Volvo will connect with families through the grassroots GROM snowboarding series, fostering the next generation of riders.
- ELLEboard: Volvo will engage with the female snowboarding community through ELLEboard, supporting over 500 athletes and contributing to the sport’s development.
“We are proud to partner with Volvo, whose commitment to safety and innovation aligns with the values of Canada Snowboard,” says Dustin Heise, CEO, Canada Snowboard. “With Volvo’s support, we can grow the sport in Canada, through grassroots programs that inspire the next generation to national events that showcase the best in snowboarding—all while building a stronger, safer future for our athletes and the sport.”
Volvo’s full lineup of vehicles provides Canadian families with safe, sustainable journeys to and from the hill, backed by decades of pioneering automotive safety. Prioritizing both people and the planet, Volvo Cars integrates cutting edge safety technology to ensure that no matter the adventure, Canadians can travel confidently, protected by the most advanced safety systems on the road.
To learn more about this partnership, please click here.
