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Canada Snowboard Announces Toyota Canada as its exclusive Mobility Partner

January 27, 2021

Vancouver, B.C – Canada Snowboard has announced a two-year partnership with Toyota Canada. Toyota will be the organization’s exclusive Mobility Partner for the 2020-2021 and 2021-2022 seasons.

The partnership with Toyota is a natural fit, based on a shared vision to foster a more accessible and inclusive sport community for all Canadians, and together continue to grow snowboarding in Canada. Toyota’s commitment will also support Canada Snowboard’s programs, national team, events and athletes.

“We are thrilled to be partnering with Toyota Canada. A brand with deep roots in innovation, strong community values and always has the future in mind, which is so important to us and to the Canadian snowboard community. Encouraging Canadians to participate in sport, for us snowboarding, is something we take great pride in and will continue to do so.”- Dustin Heise, CEO of Canada Snowboard

The partnership is far reaching within the Canada Snowboard community, having a touchstone through activations and title rights from the youth and development level (with the Canada-wide Toyota Grom Series) to the world stage (with activation and presenting partner rights to four World Cup events per season, including the Para World Cup; to be held in later years when they are able to return to Canada). The Snow Rodeo in Calgary, AB slated for early March 2021, will be moved to December 2021, serving as the final Olympic qualifier stop for disciplines of Slopestyle and Halfpipe, and where the Toyota partnership will be brought to life for the first major event. 

“Our partnership with Canada Snowboard, including Para Snowboard, is yet another step toward achieving Toyota’s vision of a more inclusive and accessible society, and we’re proud to be working with them to inspire and enable more Canadians to experience the joy and excitement of the sport.” - Cyril Dimitris, Vice President of Sales & Marketing, Toyota Canada. 

Toyota is no newcomer to the snowboard community. They currently work with King Snow on a digital content web series called “True North” that brings BC’s untamed mountains and pro skiers and snowboarders to viewers at home and have been involved in various events globally for years.  

About Toyota’s Paralympic and Olympic Partnerships 

In 2015, Toyota became the official worldwide mobility partner of the International Paralympic Committee and the International Olympic Committee. Toyota believes that mobility goes far beyond cars. Their vision is to reduce barriers and build a more inclusive society, and this philosophy is the basis for the company’s transformation from a car company to a mobility company; when you are free to move, anything is possible. Toyota Canada also became the official mobility partner of the Canadian Paralympic and Olympic Committees in 2015, and the company’s commitment to sport and mobility extends to National Sports Organizations, including Canada Snowboard, Canada Soccer, Freestyle Canada, Wheelchair Basketball Canada and Canada Basketball. 15 Canadian athletes also represent Team Toyota.

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